CASE STUDY: Swarovski
— corporate profile raising —
We have worked with Swarovski since 2012 and been responsible for building the corporate profile of the multi-million pound, global brand. Nadja Swarovski; the only female Executive Board member has been a huge focus as we created a voice and narrative for her – thus giving a face to the person who has masterminded Swarovski’s recent success and its renewed popularity within the fashion industry.
In addition, Nadja’s strategy and astute business sense has opened the doors to new markets, and new areas of the business. We have formulated a strategy to articulate these achievements and link them to calendar events throughout the year.
Our communications strategy has focused on high-profile international business publications with a strong focus on women in business. Successful profile pieces have been key in helping to develop Nadja’s reputation as well as build on her profile as a role model for professional women.
In addition, we have broadened the awareness of the many projects and events initiated and supported by Nadja and her team as well as Swarovski’s support of upcoming designers, art, artists and philanthropy.
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